Official gets involved personally in promoting hometown

As a civil servant, Yin Wentao is proud that he could help promote his hometown by putting on armor and a cloak to play an ancient soldier in a publicity video.

He is deputy head of the bureau of culture and tourism of Lintao county, Dingxi in Gansu province.

Recently, many government officials across the country have put themselves into videos promoting local culture and tourism resources. The videos, published over short-video platforms such as Douyin, have drawn lot of attention from netizens, giving likes and showing interest in the resources.