Social media fires up visitors to 'state kiln'

Tourists enamored with city's sweet deals and discount ceramic products

By Zou Shuo in Liling, Hunan | China Daily | Updated: 2024-06-21 08:08
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A customer examines porcelain products in various warehouses in Liling. [Photo provided to CHINA DAILY/CHEN HONGDOU FOR CHINA DAILY]

They filled the trunk of their car with porcelain, from bowls, chopsticks and cups, to vases and flower pots.

"The porcelain in Liling is of high quality and the leftovers are also very cheap, so it was hard for us to choose because we found everything novel and beautiful," he said.

Liao Wei, head of Meijia Porcelain in Liling, said his factory has been packed with people from other places trying to find beautiful-yet-cheap products during holidays and on weekends.

He livestreams three hours every day to sell porcelain to his followers, which nets sales of almost 2,000 pieces daily.

The livestreaming sessions have also helped to promote his factory and many of his fans have come to buy the porcelain in person, he said.

As the prices are very cheap, there is not much profit, Liao said. However, he knows that the prices cannot go too high because people come to Liling to find cheap products.

He wants to improve the decoration of his factory to make it more stylish and pleasing to young customers, and so that it can remain attractive for the long term, he added.

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