Social media fires up visitors to 'state kiln'

Tourists enamored with city's sweet deals and discount ceramic products

By Zou Shuo in Liling, Hunan | China Daily | Updated: 2024-06-21 08:08
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Customers examine porcelain products in various warehouses in Liling. [Photo provided to CHINA DAILY/CHEN HONGDOU FOR CHINA DAILY]

Feng Yan, deputy general manager of Huasheng Porcelain, which mainly produces everyday use items, said her company has held discounting events since August.

During the National Day holiday last year, she sold tens of thousands of pieces of porcelain each day, she said.

"The online buzz and enthusiasm from netizens are a good thing for my company and the city as a whole, as many people are not aware that the city is a major manufacturing hub for ceramics," she said.

About 80 percent of her company's porcelain is sold to overseas markets, but after the impact of COVID-19 pandemic she is pleased to see more Chinese people interested in their products, she said.

Young people are especially interested in our products because those for the overseas market are more colorful and diverse in design than domestic porcelain, she said. They like porcelain of different designs, colors and styles so the company will make new products based on their needs, she said.

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