Inner Mongolia village taps rural cultural industry to paint a brighter future

The community has revitalized local minsu, expanded online sales of agricultural products, and established a housekeeper service team, thereby creating more job opportunities and increasing villagers' incomes.

In 2022, four women followed Qi's lead in developing rural minsu, with each household seeing an income increase of more than 20,000 yuan ($2,753) that year.

"Seeing the profitability of running a rural minsu, 18 more households renovated their homes to join us in developing rural tourism last year," said Qi Xiaojing. "Now, we are very motivated, and everyone is very confident about the future of rural tourism."

Moreover, the community has provided employment for 91 villagers, according to Qi.