Inner Mongolia village taps rural cultural industry to paint a brighter future

The community's success is also attributed to its innovative "farming culture + agricultural experience + online and offline product sales" model. By organizing activities such as rural hikes and traditional tea ceremonies, it has created an integrated industrial model encompassing rural minsu, educational travel, training, and sales, enriching visitors' cultural experiences.

In 2022, Hinggan League in the Inner Mongolia autonomous region initiated a plan to cultivate more industry-leading talents like Qi Xiaojing. The implementation of this plan has laid a solid foundation for the revitalization of rural industries and talent in recent years. Currently, the plan has trained 1,288 industry-leading talents and helped 38,000 farming and herding households, with an average annual increase of 4,900 yuan per household, as well as the cumulative operating income reaching 358 million yuan.