From awareness to action: The new faces of environmental advocacy

Several participants also expressed a desire to integrate ecological protection into their businesses.

Luo Wenkun traveled from Pu'er in Yunnan province, to attend the party, representing his brand, Damenzhai Eco-Farm. "The Linglong Project offers us free professional courses on environmental expertise and promotion methods. These are incredibly useful. For instance, I recently learned that the soil on my farm is also connected to climate protection, an aspect often overlooked in discussions about climate change," he shared.

To Luo's surprise, the project has connected him with professors from China Agricultural University, leading to the implementation of a soil improvement program for climate change experimental fields on his farm. He hopes to apply the knowledge and experience he gains in Yunnan and share it with others to foster collective efforts against climate change and environmental degradation.

Ruan Sitong contributed to this story.