Jiangsu showcases heritage to UK

Li Liyan, minister counselor for cultural affairs at the Chinese embassy in the UK, echoed. He said Jiangsu, with its profound history, unique water town landscapes, deep-rooted heritages, and innovative integration of culture and tourism, offers a diverse array of experiences for global visitors.

Li also underscored China's commitment to further opening its doors to the world as the country's ongoing efforts to expand visa-friendly policies and enhance the convenience of its tourism facilities.

"Seeing is believing. Last year, more than 20 million inbound foreign trips were made visa-free, a remarkable 112 percent year-on-year increase," he said. "On social media, many travelers describe their experiences in China as 'unexpected' and 'beyond imagination'. I sincerely hope more British friends will include China in their traveling plans."