China boosts efforts to help enterprises join overseas exhibitions

With the Government Work Report, delivered during this year's annual legislative session, calling for enhanced support of enterprises participating in overseas exhibitions, Chinese enterprises are stepping up the promotion of China's stable foreign trade.

The Beijing Ulite Exhibition Co Ltd — a leading overseas exhibition service provider dedicated to offering innovative one-stop global exhibition and marketing solutions for Chinese enterprises — is bolstering its commitment to serving Chinese enterprises expand globally in the new era.

By appointing Sean Kool as its vice general-manager and chief marketing officer effective March 17, Ulite Exhibition is widening its vision to become a leading brand in China's exhibition industry.

With over 15 years experience in the exhibition industry, Kool previously served as the head of the Machine Tool Exhibition Department at CMEC EXPO, a leading company in the exhibition industry, with extensive experience in organizing exhibitions domestically and internationally.