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China boosts efforts to help enterprises join overseas exhibitions

By Han Jingyan | chinadaily.com.cn | Updated: 2025-03-24 14:11

Sean Kool has participated in various forums and summits spanning multiple industries. [Photo provided to chinadaily.com.cn]

Kool has established numerous partnerships within the global exhibition industry. By leveraging keen market insights and exceptional business development skills, he has successfully developed projects including ITM (Poland), FIMAQH (Argentina), SIMTOS (Korea), TECMA (Mexico), EXPO PERU INDUSTRIAL, FIB (Colombia), ColombiaPlast, EXPOACAIRE (Colombia) and E+S+S (Colombia), and obtained exclusive agency rights for 12 overseas exhibitions, setting an industry record.

In 2019, Kool left the exhibition industry to take up senior positions at renowned companies such as OneSight, DeChamp Microelectronics, Horizons, and Xiangdonglong Aircraft.

Upon joining Ulite Exhibition, Kool will lead the company's brand marketing and sales management sectors, introducing advanced management and marketing concepts, as well as cross-industry collaboration resources.

It has been learned that Ulite Exhibition is committed to enhancing the overseas exhibition participation experience for Chinese enterprises through integrated online and offline exhibition and marketing solutions, innovative and diversified services, and has won the trust and support of numerous exhibitors, exhibition organizers and industry associations on a global scale.

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