German brands bet on Shanghai with inaugural 'Discover Germany' market

Major brands such as Karcher, Schwarzkopf, Beiersdorf (with its Nivea and Eucerin brands), and Bioburghof not only have their latest products on display but also engage visitors through product trials, check-in rewards, and exclusive discounts. This "experience-first" approach successfully sparked consumer interest, effectively converting cultural engagement into immediate purchasing decisions.

Penny Yu, marketing director of Kaercher Trading (China) Co Ltd, referencing the upcoming China International Import Expo, revealed that the company plans to launch multiple global debut products, underscoring international brands' sustained confidence in the Chinese market and the Shanghai platform.