German brands bet on Shanghai with inaugural 'Discover Germany' market

German high-end audio brand Beyerdynamic shared its strategy for the Chinese market, including the recent opening of its first flagship store in Shanghai in May and the development of products tailored for local consumers.

For new entrants like Bioburghof, which has been in the Chinese market for just over a year, such events — combined with e-commerce and platform promotions — are strategic for building brand awareness.