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Aging population triggers demand for 'senior toys'

Market grows for products that help reduce loneliness, support rehabilitation

By LI HONGYANG | China Daily | Updated: 2026-06-05 09:07

A social worker accompanies an elderly woman in solving a jigsaw puzzle at a senior care home in Huzhou, Zhejiang province, in January. SHI WEI/FOR CHINA DAILY

However, she quickly learned a lesson that no product description can teach.

"If I give them a toy and walk away, they won't play. They are like children. They need someone beside them and simple interaction.

"When I was little, they played with me. Now I play with them," Guo said.

Like Guo, a growing number of families are turning to toys not just for entertainment, but as tools for connection and cognitive care.

Besides medical treatment, Chu Yue provides toys for her 66-year-old mother, who has developed symptoms of memory decline.

The 41-year-old from Daqing, Heilongjiang province, said: "My mother had even gotten lost inside her own neighborhood. She was worried that she might have developed dementia."

Chu went online and typed a simple search: "Toys to prevent dementia for the elderly."

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