Aging population triggers demand for 'senior toys'

"They don't fundamentally solve our problem. The core need still has to be met through companionship," she said.

The current market for senior toys often misses the mark, Ma Dafei, general manager of a Zhejiang toy company, told Tide News, a Zhejiang-based online media outlet, in January.

"Many products are just children's toys made larger, with colors and themes that don't resonate with older adults," he was quoted as saying, adding that they fail to address what seniors truly need or enjoy.

He said that toys for seniors should be designed to support health and social connection. A toy for a lively retiree is completely different from one for someone who is homebound. The market is still in its early phase, lacking this crucial segmentation.

"Many people simply don't realize that seniors can benefit from toys, or how play can support healthy aging," Ma said to Tide News, adding that this awareness gap has left a market need largely unmet.

lihongyang@chinadaily.com.cn