Business / Home appliance subsidy

Home appliance maker Haier taking on America

By China Daily USA (chinadaily.com.cn) Updated: 2012-08-07 22:32

In 1999, Haier Group entered the US home appliance market with the goal of producing and selling American-made products. Haier America's president, Shariff Kan, tells China Daily how the company developed its "go local" strategy in the United States.

Credits:

Reporter: Ariel Tung

Video: Derek Bosko

Photos/Archive Video: Courtesy of Haier America and Yan Cong

Supervising Producer: Calvin Zhou

Senior Producer: Larry Lee, Ji Tao

Hot Topics

Editor's Picks