Chinese consumer psychology has an obvious influence on the rising price of foreign imported milk powder, Guangzhou Daily reported Wednesday.
Annual per household spending on children's products in urban China increased to $663 in 2009 and is expected to reach $1,256 by 2013.
A baby boom in the current Year of the Dragon in the Chinese zodiac has led to an increase in the price of imported infant formula.
The baby boom has brought a noticeable sales increase, and the size of China's market for children's products is expected to reach $49 billion by 2013.
More than 350,000 breast pumps were sold last year on taobao.com, an annual increase of 65 percent, according to statistics provided by Taobao.