Language and customs 'biggest challenges'

"Today, due to globalization, non-governmental organizations, and other social groups are actively joining in the public diplomacy. It is the best time of all for China to tell her story to the outside world."

"Two biggest challenges for public diplomacy are language and customs."

      -- Zhao Qizheng, Former Minister, Information Office, State Council

"Today, culture should not only be inherited but also be innovatively wrapped in brands to make it more attractive to the outside world and expand the impact of the culture."

      -- Yu Dan, Professor, Beijing Normal University