Qoros makes an impression at Shanghai auto show 2013

2013-04-29 17:18

By Hao Yan (chinadaily.com.cn)

The Qoros 3 sedan was displayed on April 20 in Shanghai, the second public exhibition after the Geneva Motor Show. The Qoros pavilion has become a must-see destination at the ongoing Auto Shanghai 2013.

"Qoros has sparked great interest among distributors and dealers worldwide, and especially in Europe, who are eager to join in the channels of the brand," said Qoros CEO, Guo Qian.

The company at the Shanghai show 2013 displayed two Qoros 3 concept cars, Cross Hybrid and Estate on the balconies of the two-storey pavilion, and only authorized visitors can get a close view.

The Qoros 3 sedan is pictured with two models standing beside at the Shanghai International Automobile Industry Exhibition 2013 on April 21, 2013. [Hao Yan / chinadaily.com.cn]

Car & Driver China magazine awarded Qoros 3 the "Most Beautiful Car Award China" on April 21. Car & Driver China, published by Hearst Magazines, is considered the most important car magazine in China by Chinese journalists.

"It is a great pleasure for Qoros to be awarded for our first car…. I promise, we will do our best to come back on stage here pretty soon in order to thank you for future awards," said Qoros Chief Designer Gert Volker Hildebrand while accepting the award.

A daily crowd of reporters and visitors have surrounded the Qoro's ground level exhibition area. Qoros Auto Co's international team, as people can easily find at the venue gave out signals of international brands.

Designed for young buyers as more than a transportation device, the sedan is priced from 120,000 to 180,000 yuan in the China market, and below 20,000 euro in Europe

A Qoros staff member said at the Auto Shanghai that the company is developing a completely new sales and service channel independent of holding companies. This is considered as a high-profile move to secure the distinguished taste and lifestyle.