McLaren takes race tech to the street
By Li Fangfang (China Daily) Updated: 2014-05-12 13:24"We also established a training center in Beijing to help maintain high customer satisfaction," said Flewitt.
He also said the company will also organize a track day with its MP4-12C model in June in Zhuhai, Guangdong province to present McLaren's driving performance to more potential customers.
It will host a similar event at the end of the year with both the MP4-12C and the newly launched 650S Coupe and Spider.
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"China is not only the largest and fastest growing automotive market, but also the core focus of our brand's global development strategy."
Super sports cars now have only about 0.1 percent of the passenger car market in China, while the figure is 1 to 2 percent in Western countries.
Though some super sports cars saw their Chinese sales dip in 2013 after a two-year boom, partly attributed to the central government's ban on conspicuous consumption, industry experts said there is still huge potential and there will be a healthy and sustainable increase.
They said the segment is expected to double in size in 10 years.
The 2013 Forbes China Rich List said the wealthy in China are getting richer, as the number of billionaires - those with a personal fortune of more than $1 billion - hit a record high of 168 last year, up from 113 in 2012 and only one in 2003.
The combined wealth of the top 400, with a threshold of 600 million yuan ($96 million) to enter the list, totaled 3.4 trillion yuan, a 35 percent surge over 2012.
Chinese consumer enthusiasm for limited edition vehicles also helps support sustainable growth in ultra-luxury vehicle sales. The McLaren P1, which uses hybrid power and F1 technology, proves a market is there, said the company.
The 38 allotted for China of 375 units worldwide all sold immediately when the company announced availability last year.
