Jebsen confident of dramatic growth

A customer having her photo taken with a Porsche car. Liu Shuting / For China Daily

After steady business expansion in China in the past six decades, Jebsen Group, a renowned international luxury product distributor, is paying more attention to the automotive supply chain.

The group's branch Jebsen Automotive Techinik, which started in China in 2010 and has three joint ventures in Dalian, recently announced plans to open their fourth in Central or East China.

JAT has offered overseas automotive suppliers strong support to localize their operations in China.

JAT said it is capable of delivering 15 to 20 percent growth this year and confidently anticipates "dramatic growth" after 2016.

"Last year we developed many new opportunities," said Arnie Jensen, general manager of JAT.

JAT knew that China's automotive supply chain was fully occupied but the company only looked for partners with unique niche products.

"We targeted those who need very adaptive product development and very fast-response management teams, with suitable business scale," Jensen said.

JAT's first-phase operation of its first joint venture in Dalian was to help major original equipment manufacturers localize domestic production. Since then JAT has strengthened relationships with local partners and introduced more overseas products to China.

"Basically, our partners bring the products and the process, we do everything else," said Jensen. "We even deal with the operational side of the business."

Jebsen's accomplishments in China are unique as companies normally have 50-50 partnerships in cooperation.

"We don't push our burden of those responsibilities into the joint venture," Jensen said. "We solve our problems together just like in a marriage, because it's not about power but cooperation and results."

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