Business / Technology

E-shopper experience to go high-tech with Buy+

By MENG JING (China Daily) Updated: 2016-08-04 08:17

 

E-shopper experience to go high-tech with Buy+

The experience "Buy+" users will have after they wear VR devices. [Photo provided to chinadaily.com.cn]

"As users continue to engage with the platform in more meaningful ways, we are fostering next-generation consumption features, such as virtual reality, to transcend the overall user experience," said Chris Tung, Alibaba's chief marketing officer, in a statement.

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