BIZCHINA / Top Biz News

Chinaplas targets international reputation
By Jia Jingqi (China Daily)
Updated: 2006-04-11 09:03


"I will try every means to forge Chinaplas into an international brand, and make it the second largest in the world's plastics exhibition arena in the near future," Chu said with confidence.

Speaking of the success he has gained, Chu, who is also chairman of the Hong Kong Exhibition Association and Convention Industry, seemed to have more to share.

Thanks to its continuous efforts at self-improvement, Adsale has managed to survive the impact on the exhibition industry brought about by a series of negative external factors, such as the financial crisis of 1998, the 9/11 terrorist attack and the 2003 SARS outbreak.

Adsale has attributed this achievement to standardized management, scrupulous customer service and a strong personnel pool.

It was the first exhibition service in the Asia-Pacific region to acquire the ISO9002 certification in 2000.

Adsale always strives to provide exhibitors with the best service. For instance, it offers to set up on-line exhibition booths for its customers six months before the staging of a particular exhibition. This is to break the limitations of time and place of a physical exhibition on the one hand, and to acquaint domestic and foreign buyers with the exhibitors before they personally take part in the exhibition, on the other.

"It is always our aim to assist exhibitors in gaining nationwide coverage and recognition in China," Chu said.

"Also, we try our best to create opportunities to give our employees access to the market, customers and media, imparting them with latest market information and professional knowledge, so that they can serve exhibitors and visitors better."

Strategic partnership with leading international show organizers, such as Messe Dusseldorf, the organizer of K Fair, and the European Committee of Machinery Manufacturers for the Plastics & Rubber Industries (EUROMAP) also helps push Adsale a step further on the road to success.

Chu said one could never overestimate the importance of "internationalization."

"It means more new requirements to us organizers - whose task is to create business opportunities rather than just attract exhibitors."
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