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Intl brands caught in TV show's spotlight

Updated: 2014-03-17 16:02 (chinadaily.com.cn)
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Carrefour SA. Year: 2012

On March 15, 2012, the retail giant was exposed deceiving consumers by selling expired meat and feather-stripped chicken as free-range chicken with a two-fold price in a Carrefour supermarket in Zhengzhou, capital city of Henan province.

Carrefour apologized on the evening of the broadcast, and posted a message on Sina Weibo, a popular micro-blogging website in China, saying an emergency panel had been set up to investigate food quality.

The store was later closed temporarily as the company carried out restructuring.

Intl brands caught in TV show's spotlight

Entrance of Carrefour's Zhengzhou outlet is seen. [Photo / dfic.cn]

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