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Oldest Swiss army knives on display

By WEI TIAN ( Updated: 2014-04-17 15:00

Swiss brand Victorinox celebrated its 130th anniversary by displaying century-old Swiss army knives at an exhibition that opened in Shanghai on Wednesday, one of the key cities in its global strategy.

The exhibition in Six On The Bund in Shanghai's signature area is designed to showcase the history and latest developments of the global brand that began as a maker of knives for the army.

The collection includes Swiss army knives made in the 19th century, as well as one that has more than 80 functions.

Victorinox opened its first brick-and-mortar store in China in a two-story outlet in Huaihai Road, Shanghai, in December, signaling a shift in focus away from sales of its signature product — Swiss army knives — to a full range of goods from luggage and timepieces to cutlery and premium outdoor clothing.

A second store opened in Chengdu in February.

Oldest Swiss army knives on display Oldest Swiss army knives on display
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