JD.com to upgrade its game in selling 3C products

China's e-commerce giant JD.com Inc said on Wednesday that it is going to upgrade its service to help eight 3C brands achieve annual sales of more than 10 billion yuan ($1.54 billion) on its platform in 2016.

The US-listed JD.com, which builds its business empire from selling 3C product stands for computers, telecommunication and consumer electronics, said that it wants to transform from a retailer for brands into a service provider to brands.

"3C business unit represents the cornerstone for JD's business. JD will leverage its resources to support the further development of 3C sector," said Shen Haoyu, chief executive officer of JD Mall, China's largest business-to-customer site.

According to Beijing-based JD.com, the company will upgrade its services marketing, distribution, and financial services to provide all front value added services in order to help 3C brands make better sales online.

Through its partnership with Tencent Holdings Ltd, JD.com is able to tap into the huge social networking data of WeChat and QQ thus helping brands reach the exact group of potential buyers they want, said the Beijing-based JD.com.