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People queue to buy meat mooncakes on Nanjing Road in Shanghai on August 13, 2016.[Photo/IC]
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At Hotel Indigo Shanghai, for example, within one month the sales of its wagyu marbled beef mooncake had already exceeded the total sales of traditional mooncakes last year, according to Julie Wang, the hotel's marketing manager.
The meaty mooncakes sell for 18 yuan ($2.70) each.