Bayer's new methods bring farmers bumper crop

To cater to different conditions in the country, Bayer has also maintained a cooperative approach to working with local governments, technological agencies and plant protection stations.

Through partnerships, Bayer is able to help farmers find the most ideal ways to increase production throughout different regions, said Jiang Xuehui, regional manager of technology at Bayer CropScience Co Ltd.

He said that localization is the key for Bayer's success.

"When it is necessary, we will modify the formula of every fertilizer according to farmers' demands as well as the local environment," Jiang said.

"Moreover, our goal is to improve both the production and quality by advocating the scientific way of planting, which is not relying on chemicals and pesticides but rather on rich soil and the natural cycle."

Zhang Chenguang, head of the plant protection station in Longyou, said Bayer has not only brought about high-end products and technologies but more importantly an ecological concept that is crucial for the region's long-term development.

In 2009, Bayer's innovative products, including Gaoqiao, Antaisheng and Naguwen, entered the local market in Longyou, and a large number of Bayer's experimental fields sprung up between 2009 and 2012.

In addition to promoting advanced technologies in the nation's developed regions, Bayer also contributes to poverty alleviation in remote areas, such as Wanzhou in Chongqing, through its flagship multi-million-yuan Bayer China Rural Development Project, according to the company.

Johannes Dietsch, president of the Bayer Greater China Group, said that corporate social responsibility is a vital part of the company's overall strategy in the country.

"This year, Bayer celebrates its 150th anniversary. As an innovation company, we firmly believe that long-term success can only be achieved when treating economic, ecological and social commitments with equal importance," he said.

"Meanwhile, the company is committed to being a thought leader in social corporate citizenship, globally and in China."

Since 1882, when it first entered the Chinese market, Bayer has taken an active role in boosting the country's economic growth through technological innovation, corporate responsibility and high-end services. Today, Bayer has more than 12,000 employees in China.

In 2012, its sales revenue in China totaled $4.2 billion.

In addition to its surging business, Bayer has also made great contributions to the country's charity work.

For example, Bayer has launched the 150 Role Models Project on its 150 anniversary this year, which sponsors and encourages more employees to participate in volunteer activities.

A total of nine charitable projects from Bayer China have been selected during the process, including environmental protection, community education and services.

According to the company, it will continue the efforts to boost the country's sustainable development in the future.

 

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