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China Daily Website

  • Brand giants deliver world-beating gear

    2012-06-27 07:44

    Only a month to go before the 2012 London Summer Olympics - and many of the world's top sports equipment suppliers are stepping up their efforts to grasp the unique marketing opportunity for their showcase brands.

  • Anta to outfit Olympic delegation

    2012-05-31 14:37

    Anta Sports Products Ltd as the Chinese Olympic Committee's strategic partner, will exclusively sponsor its sportswear this year.

  • Marketeers try to go distance with Games

    2012-06-27 09:57

    As the London Olympic Games approaches, the marketing campaigns of 11 firms that have been designated as Worldwide Partners are gaining steam.

  • Coca-Cola launches Olympic promotion

    2012-04-20 16:31

    Coca-Cola introduced its "China Beat" promotion at Beijing's National Stadium to mark the 100-day countdown to the London 2012 Summer Olympic Games on Wednesday.

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