Jaguar salutes life achievers

Jaguar China ambassador David Beckham believes goal-oriented people are those who constantly seek challenges and always strive to perform to the best of their ability. [Photo / provided to China Daily]

Hearts leap like jaguars

The modern British icon also fueled the brand day by presenting awards to the Jaguar Driving Challenge winners.

More than 8,000 Jaguar fans took part in the Jaguar Driving Challenge four months ago to vie for the triumph.

After fierce racing in 66 cities, 49 challengers qualified for the finals at the Shanghai International Circuit earlier the same day, where seven champions were named and received their awards that evening from Beckham.

Their success on the track showed their understanding of the meaning of achievement－that their powerful souls, like leaping jaguars, drive them toward continued achievements in dily life.

From Beckham to every Jaguar owner, what defines the hearts of such achievers is the desire, obsession and courage to reach greater accomplishments.

Never stop achieving

It was a great day for Jaguar, and was the first major show in China to celebrate its 80-year anniversary.

"For 80 years, we persistently adhered to our design philosophies, creating design masterpieces that are like no other," Grace said. "We have been staying true to our heart, to the mission of creating cars that excite the senses."

Jaguar's "Alive DNA" philosophy combines the strands of experience, design and technology. The brand creates an unrivalled driving experience that feels responsive and instinctive for every second of every journey. It is constantly evolving for greater power, efficiency and refinement that allows the marque to unleash its racing blood to conquer every track.

Jaguar's Alive Design pushes the boundaries of what is possible. From its first model to the current product line-up of the XJ, XF, F-Type and XE, Jaguar has created many legendary designs that stand at the forefront of the industry.

"I definitely know the reason why Jaguar has so many enthusiasts around the world is that they appreciate our Alive spirit. You can even say it's the common quality between Jaguar and its drivers," said Julian Thomson, the advanced design director.

That philosophy is how the Jaguar F-Pace was made. This highly efficient five-seat performance crossover is the ultimate practical sports car, blending exhilarating performance with intuitive technology and classleading practicality.

To better meet the demands of local customers and deeply root itself in the market, Jaguar Land Rover has 248 authorized dealers across China, of which 170 were already in operation. By working closely with existing retail partners, the automaker is expected to open another 100 new dealer outlets in thirdand fourth-tier cities this year.

Being a pioneer, a challenger and a game changer, the pursuit of grand achievements has been in the Jaguar bloodline for 80 years. It's the principle behind how Jaguar makes cars today and the innovations for cars of the future.

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