Taobao building platform to attract young high-tech innovators

Zhuang Zhuoran, senior director of Alibaba's mobile platform, wears a VR device to show the "Buy+" program unveiled by Alibaba. It reveals how the future shopping experience will be with VR devices and 360 degree videos offering customers a panoramic view during the shopping process. [Photo provided to chinadaily.com.cn]

Young people are the main force behind startups, and spending on Taobao. Currently, 80 percent of Taobao users are aged under 35, one third of them are below 24.

In order to attract more young customers and encourage young startup innovators to realize their business dream on the platform, Taobao will hold its first "Creator Festival" in Shanghai from July 22 to 24.