Chinese world's top netizen group

By Liu Baijia (China Daily)
Updated: 2008-07-25 06:54

As many as 253 million Chinese log on to the Internet regularly, making the country the largest web-user market, China Internet Network Information Center (CNNIC) said Thursday.

The semi-official organization, regarded as the most authoritative source of statistics on the country's Internet users, said China had overtaken the US in terms of the number of netizens in the first half of this year.

People surf the Internet at a cyber cafe in Yinchuan, Ningxia Hui Autonomous Region, July 24, 2008. [Xinhua]

According to www.internetworldstats.com, the US had 218 million net-users till December 31, 2007, and China, 210 million. Based on the US' growth trend, CNNIC estimated its number could have reached 230 million by the end of June.

The 22nd CNNIC study on Net development since 1998 was based on telephone interviews with 16,000 people across China and an unspecified number of people on the Net.

"Although the number of its users is now the highest in the world, China is far from an Internet power in terms of the rate of penetration and the commercial value of netizens," Liu Bing, chief writer of the CNNIC semi-annual report, wrote on his blog.

Only 19 out of every 100 Chinese have access to the Net, while the ratio is 21 percent worldwide and 72 percent in the US.

High school students were the biggest factor of the high growth rate - 56 percent year-on-year - in the first half of the year, accounting for 39 million of the 43 million new Net users.

People aged below 30 accounted for 69 percent of the total web users.

The gap between male and female users changed significantly, too, with 46.4 percent of the netizens being women, 3.6 percentage points higher than the figure in December last year. "We are seeing a real popularity of the Net it has become the network of people in a real sense," CNNIC's Liu said.

Like in other places, entertainment is a key application on the Net for Chinese users, but they are showing greater enthusiasm for online music.

As many as 214 million people, or 85 percent of all Chinese netizens, use the web to listen to music, download songs, or configure ringtones for their mobile phones.

But because of piracy laws and strict terms of telecom operators, there is no large-scale business in the digital music world.

"Ringtone downloads created opportunities for some service providers several years ago, but we need strong pushes to re-ignite consumers to open up their wallets," said Lu Bowang, founder of China Intelliconsulting and a researcher on the Net industry for the past seven years.