Airlines come down to earth as recession bites

By Lu Haoting (China Daily)
Updated: 2008-12-12 07:57

The old Chinese saying, "leaking houses are exposed to night-long pouring rain," may well describe the gloom in the Chinese airline industry.

The industry has been on a rough flight path for some time now as high crude prices have been eroding profit margins. With oil prices coming down, the industry thought it had surpassed the rough times only to be confronted by the snowballing economic crisis.

The deteriorating conditions have led to a slump in freight transportation and also forced people to cut back on air travel.

Chinese airlines booked a combined net loss of about 4.2 billion yuan in the last 10 months, said Liu Shaocheng, director, policy and research center, Civil Aviation Administration of China at a recent industry forum.

The industry was also hit by additional challenges like the snowstorm at the beginning of the year, the earthquake in Sichuan province and the high inflation, all of which have impacted traffic.

"The Chinese airline industry will continue to be in the red next year, due to falling demand and reduced pace of renminbi appreciation," said Zhang Qi, an aviation analyst with Orient Securities.

Foreign exchange gains were a major source of profit for Chinese airlines in the early part of the year. The appreciation of the renminbi, to a large extent, offset the surging fuel costs because a large chunk of Chinese airlines' borrowing is in foreign currency. The renminbi appreciated by about 6 percent against the US dollar in the first six months of the year.

The previously buoyant airline industry in the country started showing a negative growth in passenger and cargo transportation from June, the first time since the 2003 SARS epidemic. The fall continued in the following months also.

"The market is expecting the renminbi to appreciate by only 2-3 percent next year. There is even a possibility of depreciation due to the economic slowdown. The problems and difficulties of Chinese airlines will be completely exposed," Zhang said.

The International Air Transport Association (IATA) recently said global air traffic declined for a second consecutive month in October. International passenger traffic fell 1.3 percent over the same period last year, while in September the fall was 2.9 percent.

International air cargo hit its worst patch since 2001 in October this year as traffic declined by 7.9 percent for the fifth consecutive month.

"While the drop in oil prices is a welcome relief, recession is now the biggest threat to airline profitability. The deepening slump in cargo markets is a clear indication that the worst is yet to come," said Giovanni Bisignani, director general and CEO, IATA.

The IATA estimates the industry to lose $5 billion in 2008 and $2.5 billion in 2009.

"The outlook is bleak. We are facing the worst revenue environment in the last 50 years," Bisignani said.

Finding solutions

Desperate to increase load factors, domestic airlines have now started wooing passengers with aggressive price cuts.

For example, ticket prices on popular routes, like the Beijing-Shanghai route, are 55 percent lesser on online travel portals like Ctrip.com and eLong.com. For many other routes prices have been cut nearly 75 percent.

"In the past we had only about 10-15 percent of the seats on one flight sold for a special price of 99 yuan. But now we are increasing this to 30-40 percent of the total seats to maintain our load factor," said Zhang Lei, spokesman of Spring Airlines, a Shanghai-based private low-cost carrier. Although the airline has not seen big drops in load factor, the price cuts have resulted in profits falling nearly 70 percent, Zhang said.

State-owned airlines are also seeking government cash injection to rectify the high debt-to-asset ratios.

Parent companies of China Southern Airlines and China Eastern Airlines recently, respectively, received a 3 billion yuan infusion from the government. The two airlines will issue both A shares and H shares to their parents to obtain the funds.

That is the first time over the past five years for the government to directly inject cash into airlines.

Shares of the two carriers surged on the news yesterday. In Shanghai trading, China Southern and China Eastern both jumped 9.9 percent. Their Hong Kong-listed H shares rose 44 percent and 42.7 percent respectively.

Air China, the nation's flag carrier, is reportedly waiting for a 10 billion yuan injection from the government. Hainan Airlines is also seeking cash injection from the local government.

"The cash injection is not likely to create a drastic change in airlines' businesses or pull them back to the black. It could only temporarily improve their debt-to-asset ratio," said Yu Jianjun, an analyst with Huatai Securities.

The debt-to-asset ratio of China Southern, the country's largest airline by fleet numbers, exceeded 83 percent by the end of the third quarter. The cash injection is expected to lower the ratio by 2.5 percentage points, analysts said.

China Eastern's debt-to-asset ratio is even higher at 98.5 percent and the ratio could be lowered to 94.7 percent with the infusion, Yu said.

"The ultimate factor that affects businesses is still traffic demand," Zhang said.

"There might be some improvement next year given the government's massive stimulus packages, which would spur economic activities," Zhang said.

The State Council recently announced plans to invest heavily on a wide array of national infrastructure and social welfare projects. These projects are expected to trigger an overall investment of up to 4 trillion yuan until 2010.