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BEIJING: Total revenue in China's tourism industry is expected to grow 13 percent to hit 1.4 trillion yuan (US$205 billion) in 2010, as the country rolls out favorable policies to back the industry, said the China Tourism Academy in a report released Thursday.
The number of inbound trips by overseas tourists would stand at 136 million, up 8 percent from a year earlier, while outbound trips by Chinese tourists would advance 15 percent to 5.4 billion.
The Chinese government posted guidelines last December to promote the development of the tourism industry, vowing to lower market threshold and simplify approval procedures for tourism enterprises, and encourage local authorities to attract overseas investment, opening the domestic tourism market to foreign companies.