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The Changsha zoo, in Hunan province, has put tigers' beards on sale for 30 yuan ($4.39) to 100 yuan, depending on its length, the Changsha Evening News reports.
A 15-cm beard is being sold for 100 yuan while the shorter ones are going for at 30 yuan and 50 yuan each, a zoo staff said.
Tiger beards are expected to help residents ward off evil and avert calamities in the Year of Tiger that begins Feb 14, according to an old Chinese saying.