Film company looks beyond the box office

Multiple functions are planned for the Global 100 theme park in Hainan, including film and TV production, education and entertainment. [Photo Provided to China Daily]

Movie production

In recent years, Changying saw steady growth in its main business - movie production. It produced a series of well-recognized movies themed on rural issues, such as Big Sun, School Above the Clouds and Cableway Doctor.

The films received praise from critics and audiences, and were honored at several national film events and festivals, including the Marble Pillar Awards, the Golden Rooster Awards and the Golden Horse Awards.

The company has also been actively involved in the production of blockbusters.

For example, China 1911, which was produced in 2011 to celebrate the 100th anniversary of the 1911 revolution that overturned the Qing Dynasty (1644-1911), became Changying's first film to hit 100 million yuan ($16.3 million) in box office revenue.

The group's first 3D cartoon Dragon Nest was a groundbreaking product in China's 3D animation industry. The cartoon, released in the summer of this year, was a box office hit and received positive audience feedback.

"Making good films has always been our mission and is essential for our development," said Liu.

"We will try our best to produce more films that can reflect the values and aesthetics of Chinese people, as well as the spirit of Chinese culture."