To that end, Justin Timberlake and Timbaland, Kanye West, Fall Out Boy and the Foo Fighters were each hosting four separate suite parties, where much of the show's performances would be held.
Timberlake's suite was packed with revelers, alcohol and eight lingerie-clad stripper types on raised platforms. Before he accepted the Quadruple Threat of the Year award at his suite, the DJ summoned the partygoers to watch the monitor and go crazy if Timberlake won.
He did, they did, and Timberlake said: "I want to challenge MTV to play more videos!" Then he was whisked away by bodyguards and disappeared.
Meanwhile, Rihanna won Monster Single of the Year for her ubiquitous hit "Umbrella," and Beyonce and Shakira won Most Earthshattering Collaboration for "Beautiful Liar."
Other performers were appearing on the show's main stage, in front of an industry-only audience seated at tables, like at the Golden Globes.