First it was fashion, and now pop princess Lily Allen is reportedly looking to expand her brand with her very own record label.
The Smile singer, who is also in talks about producing her own TV show, is said to hope the stable will launch homegrown talent from around the world.
It comes as the 22-year-old recently ditched her management company after she failed to break the US and pick up any major awards this year.
Her spokesman confirmed: "It's something Lily's looking at."
A source is quoted in a newspaper as saying: "Lily has a wise head on her shoulders and is really excited about the idea of having her own business empire.
"She loves making music but she's also brilliant at spotting talent, as she was in the underground scene for a few years before her career took off."
The singer was one of the first people to help launch Kate Nash into the mainstream, while she played the judge on a recent talent show.