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Can women alone make 'Sex and the City' a hit?

Updated: 2008-05-28 09:17
(Agencies)

Can women alone make 'Sex and the City' a hit?

In a May 15, 2008, file photo, 'Sex in the City' stars , from left, Kristin Davis, Sarah Jessica Parker, Cynthia Nixon and Kim Cattrall arrive at the German premiere of the movie ' in Berlin, on Thursday, May 15, 2008.[Agencies]

Can a pure chick flick become a hit? Yes, if it draws a diverse enough swath of female moviegoers. For "Sex and the City," that will be the big question.

There are indications that the film, which opens Friday, is attracting a lot of interest from women of all ages — not just the age of the four lead actresses, who range from their early 40s to just over 50.

"We can't remember the last time a movie has created so much anticipation among female moviegoers from their 20s through their 40s," said Harry Medved, a spokesman for Fandango, the online movie ticket site.

Medved said many women seem to be planning to go in groups. "We are getting a surprising number of requests for group ticket sales from women planning 'Sex and the City' get-togethers," he said.

It's not just the ticket sellers who are noticing the trend. Abbey Greenberg, co-owner of a specialty cookie company, says she's been getting calls by the dozens for her stiletto-shoe creations.

"It's been crazy," says Greenberg, of The Flour Pot, which is based in Ambler, Pa. "They start out by saying they want the shoe cookies. Then they say they need them for May 30th. Of course it turns out it's for a 'Sex and the City' party."

Often, the hostesses say they'll be drinking Cosmpolitans before the movie, too — the favorite drink, as fans of the HBO series well know, of sex columnist Carrie Bradshaw and her pals, Miranda, Samantha and Charlotte. Sometimes the hostesses add that they'll be dressing up in high style, as well.

"This movie just calls out for a girl's night out," says Greenberg, 27, who herself plans to see the film with a group of women, although not opening night, and not specially attired. "I'll wait until it's less crazy," she says.

Fandango, which is the largest online ticketing service but still represents a fairly small percentage of total sales, surveyed buyers who'd just purchased tickets for the film.

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