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China Daily Website

Luxury and Sparkle Comes to Beijing

Updated: 2012-09-05 16:43

The Beijing Sparkle Roll Luxury Brands Culture Expo 2012 Fall will be held during September 6-9 at China National Convention Centre.

Top jewelry brands such as Boucheron and Royal Asscher, watch brands such as Richard Mille, Parmigiani and DeWitt, limousines such as Rolls-Royce and Bentley, roadsters like Lamborghini, and high-end wines will be shown to the public at the expo.

During the expo, Richard Mille, the founder of the self-titled luxury brand will show up to share the legendary story behind the brand. The watch brand B&Z will exhibit its bulletproof product for the first time at the expo.

In addition to luxury brands, high-end works of art will also be put on display, supported by private collectors, artists and galleries. A charity banquet, organized by the expo committee, will also take place, and the Jackie Chan Charitable Foundation Beijing will conduct an on-spot auction for charities.

It is one of China's large-scale exhibitions with the theme of "in-depth interpretation to high-end, luxury, independent, niche brand culture". It not only builds a platform for communication between luxury brands and client groups, but also introduces the cultural backgrounds behind luxury brands to Chinese people.

The overall exhibition area covers over 11,000 square meters, and accumulates more than 50 world-famous luxury brands.