Inflation is the only reason why the highly seasonal business of buying and selling moon cake gift coupons saw such a boom this year.
Take a look at some of the moon cakes by Shangri-La's Kerry Center Hotel that are too beautiful to eat.
A Henan prison organized family reunion meetings for the inmates before the Mid-Autumn Festival.
Children prepare moon cakes to celebrate the upcoming Mid-Autumn Festival in Shangdong province on Sept 7, 2011.
Soldiers make mooncakes at a base for armed border forces in Taizhou, East China's Zhejiang province, Sept 6, 2011.
Traditional foods for a Chinese Mid-Autumn feast are red — for good luck.
Different people celebrate Mid-Autumn differently, but one traditional custom is shared by all - eating cakes shaped like the moon.
Aside from admiring the full moon, people in China also worship the Rabbit King during the festival.