Keira Knightley - the new Chanel girl

(Daily Mail)
Updated: 2007-07-16 09:09 Forget the swashbuckling scenes with Johnny Depp - this is Keira Knightley as a very different femme fatale.

The Pirates Of The Caribbean star is replacing fading supermodel Kate Moss as the face of Chanel, and these exclusive pictures show just why the French fashion house is paying her ￡500,000.

But tomboy Keira, 22, has had to work hard at cultivating a new, sophisticated image since landing the highly coveted contract.

The new Chanel girl: Keira Knightley

"Chanel's Coco is the first perfume I've ever worn," confessed the actress, who has been criticised in the past as being too skinny and scruffy to be a film legend.

Now she has scrubbed up nicely and is set to eclipse the Chanel old girls - Nicole Kidman, Catherine Deneuve and Vanessa Paradis - when the adverts are launched in September.