(Agencies)
Updated: 2008-03-20 14:15

Sting's daughter Coco is to star in the new campaign for fashion house Burberry.

The 17-year-old appears alongside Bryan Ferry's son Merlin and supermodels Agyness Deyn and Lily Donaldson in the new ads, shot by famed photographer Mario Testino.

Coco - real name Eliot Pauline Styler Sumner - also wants to follow in her dad's footsteps and launch a music career. Her band I Blame Coco has already sparked a bidding war between record labels, reports the Daily Mail.

Former Vogue executive Bronwyn Cosgrave said she was confident that Coco could become as famous as Kate Moss and Naomi Campbell.

She said: "Mario Testino has the ability to make girls into stars. He rebranded Princess Diana, Liz Hurley and Kate Moss. He provides a launch pad for aspiring models.

"She appears to be a natural and has what it takes - it's not easy to compete with the best models in the world. I think she may have to make a choice between modelling and her music, it will be difficult to do both."