(Agencies)
Updated: 2008-04-02 09:55

Patrick Dempsey

Patrick Dempsey has signed up as the face of a new men's fragrance for beauty giant Avon.

The Grey's Anatomy star will front the as-yet-unnamed scent, which is set to be launched globally next year, in a deal reported to be worth GBP2.5 million over three years.

Andrea Jung, of Avon, says, "We are thrilled to partner with Patrick Dempsey - an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style.

"We're extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small."

Dempsey adds, "This is an extremely exciting opportunity for me to work with Avon - a brand I have long respected as a global powerhouse with a lot of heart and soul."

But it won't be the first involvement with Avon in the Dempsey household - the actor's wife Jillian has served as the company's global creative colour director since 2006.