A marionette is performing calligraphy. Making puppets is a local traditional craftsmanship. [Photo by Hu Meidong /China Daily]

The second section is for creative designs, such as industrial designs, art designs and packaging designs.

The fair also serves as a platform for talented designers from both sides of the Straits to exchange expertise and discuss the latest trends.

The third session focuses on digital content and new media.

New games, the latest electronic payment technologies and new media developments are on display in this area.

The film industry is also a highlight this year as the fair presents good opportunities for cross-Straits cooperation in the sector.