A foreign visitor takes a selfie in front of a booth at the third International Sports Industry Exposition that kicked off in Jinjiang, East China's Fujian province. [Photo/Xinhua]

The third International Sports Industry Exposition kicked off in Jinjiang, East China's Fujian province on April 19.

Exhibitors from over 70 countries and regions took part in the expo, with an exhibition area of 770,000 square meters.

Jinjiang, a county-level city administered by Quanzhou in Fujian is a national-level sports goods manufacturing base in the country.

The city is home to more than 3,000 shoe makers with an annual capacity of one billion pairs of sneakers, statistics show.

Among them is Anta Sports, China's leading sportswear brand with a market value ranking third globally, behind Nike and Adidas.

Not only for Jinjiang, sports industry has long been a strong pillar industry in Fujian.

The output value of the sports goods manufacturing industry in Fujian stood at approximately 350 billion yuan in 2017, local media reported on April 3, citing the statistics from local authorities.

By 2020, the sports industry in Fujian should be generating 380 billion yuan ($57.4 billion) in revenue, which will make the province largest sports goods hub in China.

A expo-goer tours around the Anta Sports booth at the third International Sports Industry Exposition that kicked off in Jinjiang, East China's Fujian province. [Photo/Xinhua]