Li Zuhua, owner of the online store "Shangyuxuan", says that the initiative involves distributing chocolates provided by the Guan Supermarket to all parts of Pingtan. [Photo provided to english.pingtan.gov.cn]

A seller on Taobao.com, the largest consumer-to-consumer e-commerce platform in China, recently reached an agreement with a local supermarket to launch a chocolate delivery service in Pingtan.

Li Zuhua, a local resident and owner of the online store "Shangyuxuan", said that the initiative involves distributing chocolates provided by the Guan Supermarket to all parts of Pingtan, including townships and islets.

Consumers are reportedly impressed by such a cooperation between a Taobao seller and a local supermarket, as they have faith in the brand and believe that they will receive quality products delivered in a timely manner.

Edited by Chen Zhilin and Niva Whyman