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Niusule expands baby product markets in China

2009-November-19 15:35:23

Niusule Biotech Corp, a leading US-based biotech company focused on developing and selling nutritional products for children, announced that its popular Gummy Bear products will be distributed in Shanghai. The company has entered into a one year distribution contract with Hainan Qi Zheng Pharmaceutical Co Ltd, a leading distributor in Shanghai and Zhejiang province, China.

According to the contract, Hainan Qi Zheng is required to distribute Niusule's Gummy Bear products in Shanghai to 100 retail outlets, including drugstores, shopping malls and children’s stores, by December 10, 2009 and to 280 retail outlets by the end of 2010. Hainan Qi Zheng’s order value is expected to reach $5 million in the 2010 calendar year.

"We are positive about our engagement with Hainan Qi Zheng as our Shanghai distributor and expect to leverage its well-established network to introduce our products in Shanghai. We are confident of Hainan Qi Zheng's ability to meet its retail outlet targets for 2009 and 2010. We continue to seek distribution partnerships with other leading distributors in our target markets," Hu Qinghua, CEO of Niusule Biotech Corp, announced.

Niusule is responsible for advertising its products and promoting the product brand in Shanghai. It estimates advertising expenses to be five percent of the total wholesale revenues from Hainan Qi Zheng.

"We are pleased to report that our recently introduced Gummy Bear products have gained significant recognition and popularity among Chinese children. We are aggressively expanding our geographic footprint by entering into distribution partnerships with leading distributors in our target markets," Hu said.

About Niusule Biotech Corp

Niusule Biotech Corp, with the wholly owned subsidiary Niusule Bioengineering Co Ltd in Zhejiang’s Hangzhou, develops and distributes health food and related products to American and Chinese consumers. The company launched its Niusule Gummy Bears nutritional supplements for children in September 2009 and its Plant Fusion protein powder in July 2009. Niusule currently has a retail distribution network comprised of 36 outlets at high-end supermarkets and shopping malls in Zhejiang province and is aggressively seeking to expand into other regions in China. Niusule was founded in April 2008 and is headquartered in Monrovia, California. For more information, go to Niusule's website at http://www.niusule.com.

By Paul

 

 
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