A web celebrity in a giraffe mask answers questions by West Lake in Hangzhou, East China's Zhejiang province, April 12, 2010. Hangzhou Daily organized an event ahead of the Shanghai World Expo, inviting about 100 people who have built their fame on the Internet for various reasons, such as writing novels and posting videos, to visit Hangzhou and Shanghai. [Photo/CFP]

A web celebrity in a giraffe mask answers questions by West Lake in Hangzhou, East China's Zhejiang province, April 12, 2010. Hangzhou Daily organized an event ahead of the Shanghai World Expo, inviting about 100 people who have built their fame on the Internet for various reasons, such as writing novels and posting videos, to visit Hangzhou and Shanghai. [Photo/CFP]