Hangzhou Wahaha Group Co Ltd (Wahaha Group) will extend to the infant formula milk powder field this year, Zong Qinghou, group chairman told Xinhua on Wednesday.
A high-end infant formula, labeled Aidisheng, the Chinese pronunciation of Edison, will be launched and expects a productivity of 100,000 tons and revenue of 10 billion yuan this year.
According to Zeng, Wahaha will cooperate with a well-known European corporate, which bases on the Netherlands for milk source, to produce the new product.
BeingMate is the only local brand currently on the premium infant formula market, while global players such as Dumex, Mead Johnson, Wyeth, and Abbott share more than 85 percent of China's high-end milk power market.
The country embraces 17 million newborn infants each year. A credible infant formula has high potential in the market, said industrial experts.
Wahaha Group, China's largest beverage manufacturer, has product lines of purified water, milk beverages, carbonated drinks, tea drinks, fruit drinks, and children's garments.
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