Discover the spirit of the Jilin merchants
2016-07-18The Jilin merchants are not only a phenomenon and economic resource, but are also a cultural resource.
What is 'the spirit of Jilin merchants'?
2016-07-18After many years of growth, the Jilin merchants have made many accomplishments and should take some responsibilities during the crucial period of economic revival in Jilin province.
Being adventurous and inclusive
2016-07-18Xin Benlu sums up elements in Jilin merchants: Being adventurous, persistent, inclusive, smart and kind.
Arouse Jilin merchants’ feelings for hometown
2016-07-18Jilin merchants are those who were born and start businesses here or expand their trade to the rest of China and the world and those who are not local, but choose to develop in the province and make contributions to the local economy.
Pass down the spirit of Jilin merchants and share it with the world
2016-07-18It is clearly understood Jilin merchants are defined as those who have founded a business within the province and have later expand it outside. In reviewing the history of Jilin merchants, they have created many industries and brands which are all imprinted by Jilin's culture.
