During the Dragon Boat Festival holiday, over 2.2 million tourists visited Qingdao, with a year-on-year growth of 15.6 percent, achieving a comprehensive income of 4.73 billion yuan, according to Qingdao's Municipal Tourism Administration.

In 2014, holiday travel has presented the following features: travel programs aimed at both the high-end and mass tourism markets have been established one after another, enriching the system of tourism products, broadening the space of tourism and playing a powerful role in the consumption of tourism., The 2014 Qingdao International Horticultural Exposition has especially boosted Qingdao's tourism. Travelers from all over the world can walk among the flowers and trees, and appreciate some of the world's top gardens. It is described as a high-end tour to expand horizons and a family trip to get together happily.

Moreover, the collective construction of Dagu river eco-tourism and west coast recreational tourism is expanding tourism in depth, and satisfying people's requirements towards a new experience.

Qingdao Municipal Tourism Administration believes that rural tourism has become the new highlight of Qingdao's tourism. Qingdao's forest wild animal world has meanwhile built a larger parking area to bring convenience to tourists.